Create Leicester – Aug 2024

8 August 2024

On Thursday 8th Aug 2024, Join us for our upcoming Create Leicester event!

We welcome Dan Robinson, Group Commercial Director from Rebellion. He will join us as he shares his experiences of being creative within the games & entertainment industry.

Talk synopsis

Focusing on why marketing has to be the place where creative and commercial thinking meet, this talk goes through the highs and lows of marketing in the entertainment industry. This talk will discuss the constant analysis of risk versus reward analysis, why marketing video games is not just about play and glamour, and how putting the customer at the heart of what we do is so important.

Join Dan to get an insight into his fascinating marketing career, important trends in marketing and tips for those starting out in their careers…

About Dan

Since graduating from Loughborough University in 2001, Dan Robinson has spent over 20 years working in senior B2B and B2C marketing roles, primarily in the video games and entertainment sectors. Dan’s career has taken him from Reebok to Severn Trent Water to Cott Beverages (Refresco) and into the entertainment world with senior roles at Codemasters (now EA), Eutechnyx (now Zerolight) and Motorsport Games. Since joining Rebellion in October 2020, one of the world’s most successful independent video game developers and publishers, Dan’s role as Group Commercial Director encompasses all Corporate and Product Marketing, PR, Social/Community, Customer Support, Player Analytics and Creative Services, across Rebellion’s video games, book/comic publishing, Film/TV projects and board games businesses.


6:00pm – LCB Depot open

6:30pm – Introductions

6:35pm – Talk

7:15pm – Q&As

7 :20pm – Outros

7:25pm – Networking

8pm – End

Who’s it for?

Create aims to bring together the digital design community in Leicester and Leicestershire. The events are open to all with an interest in improving the digital design environment in our city. Perfect for anyone starting out in the industry or for professionals looking to expand their knowledge from digital leaders.

Register now – All Eventbrite registered guests will be provided ONE FREE drink token to be redeemed at Gray’s on the night.

Create Leicester is supported by 128420iAniccaCiteEffect DigitalHerdlCGIInsight ConsultancySwipe & Tap, and TulipTech.

Strategic Partners: Landmark

Bar Sponsor: The Agency Works

Education Partner: De Montfort University

Partners: LCB Depot & Bulb Studios

Reserve your space here