Be Seen. Be Powerful.
Your personal brand is not your logo.
It is your reputation, your positioning, and your leadership in action.
In business, perception shapes opportunity. If you do not define your positioning, the market will do it for you.
In this high-impact 90-minute session, founder and commercial strategist Stacey Ferguson-Czersovski and brand strategist Lara Addison share how to intentionally build a powerful personal brand that drives authority, visibility and revenue.
Stacey has built multiple businesses through her personal brand, using clarity, consistency and visual identity to create recognition, market noise and commercial growth.
Together, Stacey and Lara combine strategic brand thinking with commercial confidence to help attendees build brands that reflect their ambition and convert into opportunity.
This workshop is designed for women — from solo founders to company owners — who are ready to sharpen their positioning, strengthen their visibility and build businesses that match their capability.
The session will cover ✨
• The internal brand – identity, ambition and stepping into visible leadership
• The external brand – positioning, messaging and authority signals
• The role of visual design and colour psychology in building recognition and credibility
• Aligning your brand with your ambition and price point
• Communicating your value without shrinking or underpricing
• Turning visibility into commercial growth
As part of the workshop, three volunteers will receive a supportive live LinkedIn and Instagram audit, offering practical insight into positioning, clarity and brand alignment.
Attendees will leave with clarity, confidence and a practical framework to raise both their profile and their prices.
This workshop is limited to 15 people due to the small, focused nature of the event — register today!
